TEA
LIPTON — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 10 in TEA
Buying Intent
413.13
1st in category
Brand Trust
486.63
index value
Brand Desire
254.79
index value
As of Sep ’26, LIPTON records a Buying Intent index of 413.13, placing it 1st of 10 brands measured in TEA. Its Brand Trust index reads 486.63 and Brand Desire 254.79. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 335.35 | 146.16 | 267.69 |
| Nov ’25 | 182.68 | 130.22 | 174.80 |
| Dec ’25 | 324.25 | 116.64 | 246.59 |
| Jan ’26 | 270.44 | 187.87 | 260.07 |
| Feb ’26 | 472.77 | 175.80 | 296.15 |
| Mar ’26 | 411.18 | 372.69 | 436.47 |
| Apr ’26 | 281.32 | 265.95 | 300.04 |
| May ’26 | 298.98 | 399.74 | 390.33 |
| Jun ’26 | 227.61 | 229.36 | 253.67 |
| Jul ’26 | 361.46 | 333.26 | 390.08 |
| Aug ’26 | 351.92 | 207.59 | 311.03 |
| Sep ’26 | 486.63 | 254.79 | 413.13 |