TEA
LIPTON — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 3rd of 11 in TEA
Buying Intent
254
3rd in category
Brand Trust
227
index value
Brand Desire
229
index value
As of Jun ’26, LIPTON records a Buying Intent index of 254, placing it 3rd of 11 brands measured in TEA. Its Brand Trust index reads 227 and Brand Desire 229. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 335 | 208 | 301 |
| Aug ’25 | 307 | 425 | 400 |
| Sep ’25 | 225 | 249 | 260 |
| Oct ’25 | 335 | 146 | 268 |
| Nov ’25 | 183 | 130 | 175 |
| Dec ’25 | 324 | 117 | 247 |
| Jan ’26 | 270 | 188 | 260 |
| Feb ’26 | 473 | 176 | 296 |
| Mar ’26 | 411 | 373 | 436 |
| Apr ’26 | 281 | 266 | 300 |
| May ’26 | 298 | 399 | 390 |
| Jun ’26 | 227 | 229 | 254 |