TEA
LIPTON — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 14 in TEA
Buying Intent
310
1st in category
Brand Trust
351
index value
Brand Desire
207
index value
As of Aug ’26, LIPTON records a Buying Intent index of 310, placing it 1st of 14 brands measured in TEA. Its Brand Trust index reads 351 and Brand Desire 207. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 225 | 249 | 260 |
| Oct ’25 | 335 | 146 | 268 |
| Nov ’25 | 183 | 130 | 175 |
| Dec ’25 | 324 | 117 | 247 |
| Jan ’26 | 270 | 188 | 260 |
| Feb ’26 | 473 | 176 | 296 |
| Mar ’26 | 411 | 373 | 436 |
| Apr ’26 | 281 | 266 | 300 |
| May ’26 | 298 | 399 | 390 |
| Jun ’26 | 227 | 229 | 254 |
| Jul ’26 | 361 | 333 | 390 |
| Aug ’26 | 351 | 207 | 310 |