TEA
TATA TEA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 1st of 11 in TEA
Buying Intent
539
1st in category
Brand Trust
586
index value
Brand Desire
370
index value
As of Jun ’26, TATA TEA records a Buying Intent index of 539, placing it 1st of 11 brands measured in TEA. Its Brand Trust index reads 586 and Brand Desire 370. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 188 | 176 | 200 |
| Aug ’25 | 265 | 96 | 199 |
| Sep ’25 | 412 | 200 | 341 |
| Oct ’25 | 368 | 187 | 309 |
| Nov ’25 | 197 | 109 | 168 |
| Dec ’25 | 224 | 103 | 184 |
| Jan ’26 | 385 | 107 | 268 |
| Feb ’26 | 495 | 364 | 483 |
| Mar ’26 | 237 | 154 | 215 |
| Apr ’26 | 215 | 134 | 194 |
| May ’26 | 72 | 78 | 83 |
| Jun ’26 | 586 | 370 | 539 |