TEA
TATA TEA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 10 in TEA
Buying Intent
118.11
3rd in category
Brand Trust
116.12
index value
Brand Desire
94.85
index value
As of Sep ’26, TATA TEA records a Buying Intent index of 118.11, placing it 3rd of 10 brands measured in TEA. Its Brand Trust index reads 116.12 and Brand Desire 94.85. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 367.79 | 186.61 | 308.84 |
| Nov ’25 | 197.23 | 109.03 | 167.73 |
| Dec ’25 | 223.90 | 102.87 | 184.07 |
| Jan ’26 | 385.04 | 106.58 | 268.06 |
| Feb ’26 | 494.91 | 363.51 | 482.88 |
| Mar ’26 | 237.56 | 154.06 | 215.07 |
| Apr ’26 | 215.06 | 134.54 | 194.54 |
| May ’26 | 72.14 | 77.75 | 83.23 |
| Jun ’26 | 586.71 | 370.60 | 539.39 |
| Jul ’26 | 134.04 | 89.61 | 123.32 |
| Aug ’26 | 176.32 | 52.64 | 120.97 |
| Sep ’26 | 116.12 | 94.85 | 118.11 |