TEA
TATA TEA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 3rd of 14 in TEA
Buying Intent
121
3rd in category
Brand Trust
176
index value
Brand Desire
52
index value
As of Aug ’26, TATA TEA records a Buying Intent index of 121, placing it 3rd of 14 brands measured in TEA. Its Brand Trust index reads 176 and Brand Desire 52. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 412 | 200 | 341 |
| Oct ’25 | 368 | 187 | 309 |
| Nov ’25 | 197 | 109 | 168 |
| Dec ’25 | 224 | 103 | 184 |
| Jan ’26 | 385 | 107 | 268 |
| Feb ’26 | 495 | 364 | 483 |
| Mar ’26 | 237 | 154 | 215 |
| Apr ’26 | 215 | 134 | 194 |
| May ’26 | 72 | 78 | 83 |
| Jun ’26 | 586 | 370 | 539 |
| Jul ’26 | 131 | 92 | 124 |
| Aug ’26 | 176 | 52 | 121 |