TEA
TETLEY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 6th of 14 in TEA
Buying Intent
14
6th in category
Brand Trust
5
index value
Brand Desire
15
index value
As of Aug ’26, TETLEY records a Buying Intent index of 14, placing it 6th of 14 brands measured in TEA. Its Brand Trust index reads 5 and Brand Desire 15. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 1 | 6 | 4 |
| Sep ’25 | 3 | 2 | 3 |
| Oct ’25 | 56 | 37 | 52 |
| Nov ’25 | 14 | 11 | 13 |
| Dec ’25 | 10 | 15 | 19 |
| Mar ’26 | 1 | — | 0 |
| Apr ’26 | 4 | 4 | 6 |
| May ’26 | 4 | 6 | 5 |
| Jun ’26 | 7 | 4 | 7 |
| Jul ’26 | 9 | 7 | 12 |
| Aug ’26 | 5 | 15 | 14 |