TEA
TETLEY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 7th of 11 in TEA
Buying Intent
7
7th in category
Brand Trust
7
index value
Brand Desire
4
index value
As of Jun ’26, TETLEY records a Buying Intent index of 7, placing it 7th of 11 brands measured in TEA. Its Brand Trust index reads 7 and Brand Desire 4. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 1 | 6 | 4 |
| Sep ’25 | 3 | 2 | 3 |
| Oct ’25 | 56 | 37 | 52 |
| Nov ’25 | 14 | 11 | 13 |
| Dec ’25 | 10 | 15 | 19 |
| Mar ’26 | 1 | — | 0 |
| Apr ’26 | 4 | 4 | 6 |
| May ’26 | 4 | 6 | 5 |
| Jun ’26 | 7 | 4 | 7 |