TEA
TETLEY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 6th of 10 in TEA
Buying Intent
13.09
6th in category
Brand Trust
15.78
index value
Brand Desire
6.86
index value
As of Sep ’26, TETLEY records a Buying Intent index of 13.09, placing it 6th of 10 brands measured in TEA. Its Brand Trust index reads 15.78 and Brand Desire 6.86. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 1.21 | 6.00 | 4.28 |
| Sep ’25 | 3.09 | 2.05 | 3.21 |
| Oct ’25 | 56.06 | 37.16 | 51.62 |
| Nov ’25 | 13.48 | 10.64 | 12.62 |
| Dec ’25 | 10.16 | 14.72 | 19.43 |
| Mar ’26 | 0.98 | — | 0.49 |
| Apr ’26 | 4.25 | 4.44 | 6.49 |
| May ’26 | 4.20 | 5.77 | 5.15 |
| Jun ’26 | 7.40 | 3.47 | 6.68 |
| Jul ’26 | 9.21 | 6.96 | 12.33 |
| Aug ’26 | 4.93 | 15.41 | 13.53 |
| Sep ’26 | 15.78 | 6.86 | 13.09 |