TEA
JOSH — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 8th of 10 in TEA
Buying Intent
4.34
8th in category
Brand Trust
—
index value
Brand Desire
7.13
index value
As of Sep ’26, JOSH records a Buying Intent index of 4.34, placing it 8th of 10 brands measured in TEA. Its Brand Trust index reads — and Brand Desire 7.13. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | — | 1.00 | 0.61 |
| Jun ’25 | 1.33 | 0.88 | 1.00 |
| Sep ’25 | 3.09 | 2.56 | 3.12 |
| Oct ’25 | 2.10 | 1.72 | 2.58 |
| Nov ’25 | 10.20 | 4.97 | 9.25 |
| Dec ’25 | 5.24 | 9.97 | 9.89 |
| Apr ’26 | 8.10 | — | 4.11 |
| Jun ’26 | 3.20 | 2.60 | 4.24 |
| Jul ’26 | 3.95 | 3.49 | 3.91 |
| Aug ’26 | 2.61 | 9.74 | 7.52 |
| Sep ’26 | — | 7.13 | 4.34 |