TEA
JOSH — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 8th of 14 in TEA
Buying Intent
8
8th in category
Brand Trust
3
index value
Brand Desire
10
index value
As of Aug ’26, JOSH records a Buying Intent index of 8, placing it 8th of 14 brands measured in TEA. Its Brand Trust index reads 3 and Brand Desire 10. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | — | 1 | 1 |
| Jun ’25 | 1 | 1 | 1 |
| Sep ’25 | 3 | 3 | 3 |
| Oct ’25 | 2 | 2 | 3 |
| Nov ’25 | 10 | 5 | 9 |
| Dec ’25 | 5 | 10 | 10 |
| Apr ’26 | 8 | — | 4 |
| Jun ’26 | 3 | 3 | 4 |
| Jul ’26 | 4 | 4 | 4 |
| Aug ’26 | 3 | 10 | 8 |