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SALT — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 3 brands measured
As of Sep ’26, TATA leads SALT on Buying Intent among 3 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | TATA | 344.19 | 256.82 | 344.11 |
| 2 | SURYA | 2.78 | — | 1.41 |
| 3 | SAFFOLA | — | 1.69 | 1.03 |