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SALT — Brand Buying Intent in India
India’s Buying Intent Index · Jun ’26 · 5 brands measured · category Trust 1
As of Jun ’26, TATA leads SALT on Buying Intent among 5 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | TATA | 731 | 377 | 622 |
| 2 | SURYA | 3 | 2 | 3 |
| 3 | NIRMA SHUDH | — | 2 | 1 |
| 4 | PATANJALI | 3 | — | 1 |
| 5 | SAFFOLA | 1 | — | 0 |