SALT
SAFFOLA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 3 in SALT
Buying Intent
1
3rd in category
Brand Trust
—
index value
Brand Desire
2
index value
As of Sep ’26, SAFFOLA records a Buying Intent index of 1, placing it 3rd of 3 brands measured in SALT. Its Brand Trust index reads — and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’26 | 1 | — | 0 |
| Jul ’26 | — | 3 | 2 |
| Sep ’26 | — | 2 | 1 |