SALT
SURYA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 3 in SALT
Buying Intent
1.41
2nd in category
Brand Trust
2.78
index value
Brand Desire
—
index value
As of Sep ’26, SURYA records a Buying Intent index of 1.41, placing it 2nd of 3 brands measured in SALT. Its Brand Trust index reads 2.78 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 4.65 | 7.69 | 10.65 |
| Apr ’26 | 9.45 | 10.59 | 12.29 |
| May ’26 | — | 6.95 | 4.24 |
| Jun ’26 | 2.63 | 1.76 | 2.82 |
| Jul ’26 | 2.63 | 1.83 | 1.49 |
| Aug ’26 | 3.48 | 2.17 | 3.78 |
| Sep ’26 | 2.78 | — | 1.41 |