SALT
SURYA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 7 in SALT
Buying Intent
4
2nd in category
Brand Trust
4
index value
Brand Desire
2
index value
As of Aug ’26, SURYA records a Buying Intent index of 4, placing it 2nd of 7 brands measured in SALT. Its Brand Trust index reads 4 and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 5 | 8 | 11 |
| Apr ’26 | 10 | 11 | 12 |
| May ’26 | — | 7 | 4 |
| Jun ’26 | 3 | 2 | 3 |
| Jul ’26 | 3 | 2 | 2 |
| Aug ’26 | 4 | 2 | 4 |