SALT
TATA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 7 in SALT
Buying Intent
379
1st in category
Brand Trust
332
index value
Brand Desire
343
index value
As of Aug ’26, TATA records a Buying Intent index of 379, placing it 1st of 7 brands measured in SALT. Its Brand Trust index reads 332 and Brand Desire 343. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 745 | 287 | 576 |
| Oct ’25 | 570 | 252 | 459 |
| Nov ’25 | 552 | 205 | 420 |
| Dec ’25 | 460 | 325 | 436 |
| Jan ’26 | 424 | 1024 | 818 |
| Feb ’26 | 441 | 486 | 518 |
| Mar ’26 | 1298 | 744 | 1138 |
| Apr ’26 | 470 | 392 | 483 |
| May ’26 | 501 | 483 | 553 |
| Jun ’26 | 731 | 377 | 622 |
| Jul ’26 | 246 | 332 | 321 |
| Aug ’26 | 332 | 343 | 379 |