SALT
TATA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 3 in SALT
Buying Intent
344.11
1st in category
Brand Trust
344.19
index value
Brand Desire
256.82
index value
As of Sep ’26, TATA records a Buying Intent index of 344.11, placing it 1st of 3 brands measured in SALT. Its Brand Trust index reads 344.19 and Brand Desire 256.82. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 569.98 | 252.54 | 459.44 |
| Nov ’25 | 551.56 | 204.61 | 420.17 |
| Dec ’25 | 459.85 | 324.81 | 436.10 |
| Jan ’26 | 423.79 | 1023.53 | 817.60 |
| Feb ’26 | 441.38 | 485.63 | 517.90 |
| Mar ’26 | 1298.43 | 743.82 | 1138.35 |
| Apr ’26 | 470.32 | 391.87 | 482.66 |
| May ’26 | 502.54 | 480.04 | 552.24 |
| Jun ’26 | 731.65 | 377.07 | 622.53 |
| Jul ’26 | 246.02 | 332.58 | 321.45 |
| Aug ’26 | 332.40 | 343.81 | 380.22 |
| Sep ’26 | 344.19 | 256.82 | 344.11 |