SALT
AASHIRVAAD — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 2nd of 9 in SALT
Buying Intent
5.69
2nd in category
Brand Trust
2.51
index value
Brand Desire
5.50
index value
As of Oct ’26, AASHIRVAAD records a Buying Intent index of 5.69, placing it 2nd of 9 brands measured in SALT. Its Brand Trust index reads 2.51 and Brand Desire 5.50. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 36.29 | 17.57 | 27.49 |
| Mar ’26 | — | 11.68 | 7.14 |
| Apr ’26 | 3.19 | 3.29 | 3.24 |
| May ’26 | — | 0.68 | 0.42 |
| Oct ’26 | 2.51 | 5.50 | 5.69 |