SALT
AASHIRVAAD — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 3rd of 8 in SALT
Buying Intent
3
3rd in category
Brand Trust
—
index value
Brand Desire
4
index value
As of Aug ’26, AASHIRVAAD records a Buying Intent index of 3, placing it 3rd of 8 brands measured in SALT. Its Brand Trust index reads — and Brand Desire 4. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 36 | 18 | 28 |
| Mar ’26 | — | 12 | 7 |
| Apr ’26 | 3 | 3 | 3 |
| May ’26 | — | 1 | 0 |
| Aug ’26 | — | 4 | 3 |