SALT

CATCH — Buying Intent, Trust & Desire

India’s Buying Intent Index · Oct ’26 · 6th of 9 in SALT

Buying Intent

1.31

6th in category

Brand Trust

1.00

index value

Brand Desire

1.25

index value

As of Oct ’26, CATCH records a Buying Intent index of 1.31, placing it 6th of 9 brands measured in SALT. Its Brand Trust index reads 1.00 and Brand Desire 1.25. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Aug ’26	3.94	2.90	5.21
Oct ’26	1.00	1.25	1.31

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