SALT

ANNAPURNA — Buying Intent, Trust & Desire

India’s Buying Intent Index · Oct ’26 · 3rd of 9 in SALT

Buying Intent

4.18

3rd in category

Brand Trust

4.23

index value

Brand Desire

2.09

index value

As of Oct ’26, ANNAPURNA records a Buying Intent index of 4.18, placing it 3rd of 9 brands measured in SALT. Its Brand Trust index reads 4.23 and Brand Desire 2.09. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Oct ’26	4.23	2.09	4.18

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