SALT

NIRMA — Buying Intent, Trust & Desire

India’s Buying Intent Index · Oct ’26 · 7th of 9 in SALT

Buying Intent

1.27

7th in category

Brand Trust

2.51

index value

Brand Desire

—

index value

As of Oct ’26, NIRMA records a Buying Intent index of 1.27, placing it 7th of 9 brands measured in SALT. Its Brand Trust index reads 2.51 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Aug ’26	2.46	—	1.24
Oct ’26	2.51	—	1.27

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