SALT
PATANJALI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 7th of 7 in SALT
Buying Intent
1
7th in category
Brand Trust
2
index value
Brand Desire
—
index value
As of Aug ’26, PATANJALI records a Buying Intent index of 1, placing it 7th of 7 brands measured in SALT. Its Brand Trust index reads 2 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 5 | — | 2 |
| Oct ’25 | — | 2 | 1 |
| Jun ’26 | 3 | — | 1 |
| Aug ’26 | 2 | — | 1 |