SALT
PATANJALI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 5th of 9 in SALT
Buying Intent
2.11
5th in category
Brand Trust
1.48
index value
Brand Desire
2.50
index value
As of Oct ’26, PATANJALI records a Buying Intent index of 2.11, placing it 5th of 9 brands measured in SALT. Its Brand Trust index reads 1.48 and Brand Desire 2.50. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 4.95 | — | 2.50 |
| Oct ’25 | — | 2.29 | 1.40 |
| Jun ’26 | 2.67 | — | 1.35 |
| Aug ’26 | 1.97 | — | 1.00 |
| Oct ’26 | 1.48 | 2.50 | 2.11 |