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HEADPHONES — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 6 brands measured
As of Sep ’26, BoAT leads HEADPHONES on Buying Intent among 6 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | BoAT | 472.52 | 152.36 | 346.44 |
| 2 | SONY | 19.56 | 27.53 | 26.26 |
| 3 | NOISE | — | 30.03 | 16.80 |
| 4 | BOULT | 6.18 | 18.60 | 14.50 |
| 5 | pTRON | 7.65 | 1.71 | 2.90 |
| 6 | BOSE | 2.55 | — | 1.29 |