HEADPHONES
SONY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 3rd of 4 in HEADPHONES
Buying Intent
15
3rd in category
Brand Trust
18
index value
Brand Desire
8
index value
As of Aug ’26, SONY records a Buying Intent index of 15, placing it 3rd of 4 brands measured in HEADPHONES. Its Brand Trust index reads 18 and Brand Desire 8. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’26 | 33 | 16 | 28 |
| Jun ’26 | 37 | 16 | 29 |
| Jul ’26 | 7 | — | 3 |
| Aug ’26 | 18 | 8 | 15 |