HEADPHONES
SONY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 6 in HEADPHONES
Buying Intent
26.26
2nd in category
Brand Trust
19.56
index value
Brand Desire
27.53
index value
As of Sep ’26, SONY records a Buying Intent index of 26.26, placing it 2nd of 6 brands measured in HEADPHONES. Its Brand Trust index reads 19.56 and Brand Desire 27.53. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’26 | 33.20 | 16.56 | 27.75 |
| Jun ’26 | 37.40 | 15.87 | 28.63 |
| Jul ’26 | 40.90 | 9.82 | 28.05 |
| Aug ’26 | 34.01 | 48.92 | 46.64 |
| Sep ’26 | 19.56 | 27.53 | 26.26 |