HEADPHONES
BoAT — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 6 in HEADPHONES
Buying Intent
346.44
1st in category
Brand Trust
472.52
index value
Brand Desire
152.36
index value
As of Sep ’26, BoAT records a Buying Intent index of 346.44, placing it 1st of 6 brands measured in HEADPHONES. Its Brand Trust index reads 472.52 and Brand Desire 152.36. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 75.14 | 57.48 | 74.36 |
| Nov ’25 | 219.01 | 125.20 | 190.98 |
| Dec ’25 | 245.40 | 237.79 | 265.87 |
| Jan ’26 | 328.12 | 247.33 | 321.51 |
| Feb ’26 | 282.88 | 390.82 | 377.04 |
| Mar ’26 | 237.00 | 98.13 | 184.08 |
| Apr ’26 | 176.47 | 60.87 | 132.64 |
| May ’26 | 232.40 | 93.67 | 180.46 |
| Jun ’26 | 142.66 | 95.89 | 134.55 |
| Jul ’26 | 242.97 | 159.29 | 225.68 |
| Aug ’26 | 280.38 | 247.19 | 294.16 |
| Sep ’26 | 472.52 | 152.36 | 346.44 |