HEADPHONES
BoAT — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 5 in HEADPHONES
Buying Intent
294
1st in category
Brand Trust
280
index value
Brand Desire
247
index value
As of Aug ’26, BoAT records a Buying Intent index of 294, placing it 1st of 5 brands measured in HEADPHONES. Its Brand Trust index reads 280 and Brand Desire 247. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 108 | 118 | 124 |
| Oct ’25 | 75 | 58 | 74 |
| Nov ’25 | 219 | 125 | 191 |
| Dec ’25 | 245 | 238 | 266 |
| Jan ’26 | 328 | 247 | 322 |
| Feb ’26 | 283 | 391 | 377 |
| Mar ’26 | 237 | 98 | 184 |
| Apr ’26 | 176 | 61 | 133 |
| May ’26 | 232 | 94 | 180 |
| Jun ’26 | 143 | 96 | 134 |
| Jul ’26 | 243 | 159 | 226 |
| Aug ’26 | 280 | 247 | 294 |