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DIGITAL PAYMENTS — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 11 brands measured
As of Sep ’26, GOOGLE PAY leads DIGITAL PAYMENTS on Buying Intent among 11 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | GOOGLE PAY | 414.10 | 459.66 | 486.88 |
| 2 | PHONEPE | 307.40 | 197.77 | 279.60 |
| 3 | PAYTM | 129.78 | 215.04 | 192.20 |
| 4 | MOBIKWIK | 107.89 | 40.11 | 84.46 |
| 5 | RUPAY | 90.75 | 32.82 | 65.02 |
| 6 | BHARATPE | 78.69 | 24.60 | 57.78 |
| 7 | JUPITER | 22.33 | 10.18 | 15.59 |
| 8 | BHIM | 5.67 | 5.28 | 7.57 |
| 9 | PAYPAL | 7.94 | 6.36 | 6.65 |
| 10 | FLIPKART UPI | — | 3.17 | 1.93 |
| 11 | AMAZON PAY | — | 0.84 | 0.52 |