DIGITAL PAYMENTS
PHONEPE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 11 in DIGITAL PAYMENTS
Buying Intent
279.60
2nd in category
Brand Trust
307.40
index value
Brand Desire
197.77
index value
As of Sep ’26, PHONEPE records a Buying Intent index of 279.60, placing it 2nd of 11 brands measured in DIGITAL PAYMENTS. Its Brand Trust index reads 307.40 and Brand Desire 197.77. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 174.27 | 218.35 | 221.26 |
| Nov ’25 | 331.19 | 225.26 | 304.17 |
| Dec ’25 | 413.81 | 310.86 | 408.12 |
| Jan ’26 | 570.98 | 581.00 | 647.94 |
| Feb ’26 | 568.13 | 491.21 | 580.44 |
| Mar ’26 | 440.99 | 312.83 | 402.29 |
| Apr ’26 | 467.37 | 401.44 | 478.42 |
| May ’26 | 310.62 | 336.28 | 361.62 |
| Jun ’26 | 251.46 | 318.26 | 318.33 |
| Jul ’26 | 364.01 | 201.91 | 314.69 |
| Aug ’26 | 248.25 | 258.49 | 283.99 |
| Sep ’26 | 307.40 | 197.77 | 279.60 |