DIGITAL PAYMENTS
PHONEPE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 11 in DIGITAL PAYMENTS
Buying Intent
319
2nd in category
Brand Trust
291
index value
Brand Desire
277
index value
As of Aug ’26, PHONEPE records a Buying Intent index of 319, placing it 2nd of 11 brands measured in DIGITAL PAYMENTS. Its Brand Trust index reads 291 and Brand Desire 277. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 238 | 434 | 376 |
| Oct ’25 | 174 | 218 | 221 |
| Nov ’25 | 331 | 225 | 304 |
| Dec ’25 | 414 | 311 | 408 |
| Jan ’26 | 571 | 581 | 648 |
| Feb ’26 | 568 | 491 | 580 |
| Mar ’26 | 440 | 313 | 402 |
| Apr ’26 | 467 | 401 | 478 |
| May ’26 | 310 | 335 | 361 |
| Jun ’26 | 371 | 344 | 400 |
| Jul ’26 | 425 | 236 | 368 |
| Aug ’26 | 291 | 277 | 319 |