DIGITAL PAYMENTS
PHONEPE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 2nd of 11 in DIGITAL PAYMENTS
Buying Intent
400
2nd in category
Brand Trust
371
index value
Brand Desire
344
index value
As of Jun ’26, PHONEPE records a Buying Intent index of 400, placing it 2nd of 11 brands measured in DIGITAL PAYMENTS. Its Brand Trust index reads 371 and Brand Desire 344. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 228 | 220 | 246 |
| Aug ’25 | 149 | 188 | 188 |
| Sep ’25 | 238 | 434 | 376 |
| Oct ’25 | 174 | 218 | 221 |
| Nov ’25 | 331 | 225 | 304 |
| Dec ’25 | 414 | 311 | 408 |
| Jan ’26 | 571 | 581 | 648 |
| Feb ’26 | 568 | 491 | 580 |
| Mar ’26 | 440 | 313 | 402 |
| Apr ’26 | 467 | 401 | 478 |
| May ’26 | 310 | 335 | 361 |
| Jun ’26 | 371 | 344 | 400 |