DIGITAL PAYMENTS
PAYTM — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 3rd of 11 in DIGITAL PAYMENTS
Buying Intent
98
3rd in category
Brand Trust
82
index value
Brand Desire
95
index value
As of Aug ’26, PAYTM records a Buying Intent index of 98, placing it 3rd of 11 brands measured in DIGITAL PAYMENTS. Its Brand Trust index reads 82 and Brand Desire 95. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 11 | 4 | 8 |
| Oct ’25 | 34 | 23 | 31 |
| Nov ’25 | 11 | 43 | 29 |
| Dec ’25 | 18 | 3 | 15 |
| Jan ’26 | — | 10 | 5 |
| Feb ’26 | 6 | 34 | 25 |
| Mar ’26 | 35 | 34 | 38 |
| Apr ’26 | 85 | 97 | 98 |
| May ’26 | 81 | 78 | 86 |
| Jun ’26 | 232 | 300 | 298 |
| Jul ’26 | 126 | 112 | 131 |
| Aug ’26 | 82 | 95 | 98 |