DIGITAL PAYMENTS
PAYTM — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 11 in DIGITAL PAYMENTS
Buying Intent
192.20
3rd in category
Brand Trust
129.78
index value
Brand Desire
215.04
index value
As of Sep ’26, PAYTM records a Buying Intent index of 192.20, placing it 3rd of 11 brands measured in DIGITAL PAYMENTS. Its Brand Trust index reads 129.78 and Brand Desire 215.04. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 34.16 | 23.08 | 30.90 |
| Nov ’25 | 11.03 | 42.71 | 28.71 |
| Dec ’25 | 17.75 | 3.36 | 14.68 |
| Jan ’26 | — | 9.51 | 5.29 |
| Feb ’26 | 5.99 | 34.18 | 25.30 |
| Mar ’26 | 35.01 | 33.68 | 37.70 |
| Apr ’26 | 85.34 | 97.03 | 97.67 |
| May ’26 | 81.36 | 82.74 | 89.73 |
| Jun ’26 | 273.13 | 300.46 | 320.71 |
| Jul ’26 | 126.34 | 113.35 | 132.02 |
| Aug ’26 | 81.78 | 95.69 | 98.00 |
| Sep ’26 | 129.78 | 215.04 | 192.20 |