DIGITAL PAYMENTS
PAYTM — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 3rd of 11 in DIGITAL PAYMENTS
Buying Intent
298
3rd in category
Brand Trust
232
index value
Brand Desire
300
index value
As of Jun ’26, PAYTM records a Buying Intent index of 298, placing it 3rd of 11 brands measured in DIGITAL PAYMENTS. Its Brand Trust index reads 232 and Brand Desire 300. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | 4 | 4 | 5 |
| Jul ’25 | 9 | 2 | 7 |
| Sep ’25 | 11 | 4 | 8 |
| Oct ’25 | 34 | 23 | 31 |
| Nov ’25 | 11 | 43 | 29 |
| Dec ’25 | 18 | 3 | 15 |
| Jan ’26 | — | 10 | 5 |
| Feb ’26 | 6 | 34 | 25 |
| Mar ’26 | 35 | 34 | 38 |
| Apr ’26 | 85 | 97 | 98 |
| May ’26 | 81 | 78 | 86 |
| Jun ’26 | 232 | 300 | 298 |