DIGITAL PAYMENTS
BHARATPE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 4th of 11 in DIGITAL PAYMENTS
Buying Intent
46
4th in category
Brand Trust
48
index value
Brand Desire
33
index value
As of Aug ’26, BHARATPE records a Buying Intent index of 46, placing it 4th of 11 brands measured in DIGITAL PAYMENTS. Its Brand Trust index reads 48 and Brand Desire 33. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’26 | — | 8 | 5 |
| Jun ’26 | 144 | 36 | 100 |
| Jul ’26 | 95 | 15 | 63 |
| Aug ’26 | 48 | 33 | 46 |