DIGITAL PAYMENTS

BHARATPE — Buying Intent, Trust & Desire

India’s Buying Intent Index · Sep ’26 · 6th of 11 in DIGITAL PAYMENTS

Buying Intent

57.78

6th in category

Brand Trust

78.69

index value

Brand Desire

24.60

index value

As of Sep ’26, BHARATPE records a Buying Intent index of 57.78, placing it 6th of 11 brands measured in DIGITAL PAYMENTS. Its Brand Trust index reads 78.69 and Brand Desire 24.60. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

Open the live dashboard →How the Index works

12-month trend

Month	Trust	Desire	Buying Intent
May ’26	—	4.32	2.65
Jun ’26	144.38	36.41	100.37
Jul ’26	94.89	17.58	64.12
Aug ’26	47.93	33.45	45.84
Sep ’26	78.69	24.60	57.78

Other DIGITAL PAYMENTS brands

GOOGLE PAY PHONEPE PAYTM MOBIKWIK RUPAY JUPITER All DIGITAL PAYMENTS brands →