DIGITAL PAYMENTS
RUPAY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 5th of 11 in DIGITAL PAYMENTS
Buying Intent
65.02
5th in category
Brand Trust
90.75
index value
Brand Desire
32.82
index value
As of Sep ’26, RUPAY records a Buying Intent index of 65.02, placing it 5th of 11 brands measured in DIGITAL PAYMENTS. Its Brand Trust index reads 90.75 and Brand Desire 32.82. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’26 | 2.80 | 4.57 | 4.99 |
| Jun ’26 | 104.73 | 97.54 | 112.82 |
| Jul ’26 | 5.88 | 3.87 | 5.18 |
| Aug ’26 | 30.74 | 11.90 | 26.36 |
| Sep ’26 | 90.75 | 32.82 | 65.02 |