DIGITAL PAYMENTS
RUPAY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 4th of 11 in DIGITAL PAYMENTS
Buying Intent
108
4th in category
Brand Trust
102
index value
Brand Desire
90
index value
As of Jun ’26, RUPAY records a Buying Intent index of 108, placing it 4th of 11 brands measured in DIGITAL PAYMENTS. Its Brand Trust index reads 102 and Brand Desire 90. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’26 | 3 | 5 | 5 |
| Jun ’26 | 102 | 90 | 108 |