DIGITAL PAYMENTS
RUPAY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 9th of 11 in DIGITAL PAYMENTS
Buying Intent
6
9th in category
Brand Trust
—
index value
Brand Desire
9
index value
As of Aug ’26, RUPAY records a Buying Intent index of 6, placing it 9th of 11 brands measured in DIGITAL PAYMENTS. Its Brand Trust index reads — and Brand Desire 9. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’26 | 3 | 5 | 5 |
| Jun ’26 | 102 | 90 | 108 |
| Jul ’26 | 6 | 8 | 8 |
| Aug ’26 | — | 9 | 6 |