DIGITAL PAYMENTS
GOOGLE PAY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 11 in DIGITAL PAYMENTS
Buying Intent
613
1st in category
Brand Trust
546
index value
Brand Desire
553
index value
As of Aug ’26, GOOGLE PAY records a Buying Intent index of 613, placing it 1st of 11 brands measured in DIGITAL PAYMENTS. Its Brand Trust index reads 546 and Brand Desire 553. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 350 | 77 | 236 |
| Oct ’25 | 336 | 272 | 338 |
| Nov ’25 | 433 | 384 | 452 |
| Dec ’25 | 330 | 686 | 521 |
| Jan ’26 | 436 | 417 | 481 |
| Feb ’26 | 318 | 412 | 332 |
| Mar ’26 | 358 | 229 | 305 |
| Apr ’26 | 305 | 228 | 295 |
| May ’26 | 329 | 408 | 412 |
| Jun ’26 | 267 | 612 | 484 |
| Jul ’26 | 358 | 523 | 491 |
| Aug ’26 | 546 | 553 | 613 |