DIGITAL PAYMENTS
GOOGLE PAY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 11 in DIGITAL PAYMENTS
Buying Intent
486.88
1st in category
Brand Trust
414.10
index value
Brand Desire
459.66
index value
As of Sep ’26, GOOGLE PAY records a Buying Intent index of 486.88, placing it 1st of 11 brands measured in DIGITAL PAYMENTS. Its Brand Trust index reads 414.10 and Brand Desire 459.66. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 335.99 | 271.94 | 337.74 |
| Nov ’25 | 433.03 | 383.97 | 452.36 |
| Dec ’25 | 329.91 | 685.75 | 521.18 |
| Jan ’26 | 436.38 | 417.06 | 481.35 |
| Feb ’26 | 318.11 | 411.96 | 331.74 |
| Mar ’26 | 358.31 | 228.71 | 305.46 |
| Apr ’26 | 305.31 | 228.01 | 295.47 |
| May ’26 | 329.90 | 409.19 | 413.25 |
| Jun ’26 | 277.38 | 612.24 | 492.55 |
| Jul ’26 | 416.47 | 536.73 | 531.59 |
| Aug ’26 | 548.09 | 555.02 | 614.46 |
| Sep ’26 | 414.10 | 459.66 | 486.88 |