DIGITAL PAYMENTS
JUPITER — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 6th of 11 in DIGITAL PAYMENTS
Buying Intent
29
6th in category
Brand Trust
24
index value
Brand Desire
29
index value
As of Jun ’26, JUPITER records a Buying Intent index of 29, placing it 6th of 11 brands measured in DIGITAL PAYMENTS. Its Brand Trust index reads 24 and Brand Desire 29. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’26 | 24 | 29 | 29 |