DIGITAL PAYMENTS
JUPITER — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 7th of 11 in DIGITAL PAYMENTS
Buying Intent
15.59
7th in category
Brand Trust
22.33
index value
Brand Desire
10.18
index value
As of Sep ’26, JUPITER records a Buying Intent index of 15.59, placing it 7th of 11 brands measured in DIGITAL PAYMENTS. Its Brand Trust index reads 22.33 and Brand Desire 10.18. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’26 | 24.55 | 28.57 | 29.37 |
| Jul ’26 | 7.42 | 4.61 | 7.18 |
| Aug ’26 | 10.34 | 9.63 | 10.64 |
| Sep ’26 | 22.33 | 10.18 | 15.59 |