DIGITAL PAYMENTS
JUPITER — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 7th of 11 in DIGITAL PAYMENTS
Buying Intent
11
7th in category
Brand Trust
10
index value
Brand Desire
10
index value
As of Aug ’26, JUPITER records a Buying Intent index of 11, placing it 7th of 11 brands measured in DIGITAL PAYMENTS. Its Brand Trust index reads 10 and Brand Desire 10. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’26 | 24 | 29 | 29 |
| Jul ’26 | 7 | 5 | 7 |
| Aug ’26 | 10 | 10 | 11 |