DIGITAL PAYMENTS
BHIM — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 8th of 11 in DIGITAL PAYMENTS
Buying Intent
7.57
8th in category
Brand Trust
5.67
index value
Brand Desire
5.28
index value
As of Sep ’26, BHIM records a Buying Intent index of 7.57, placing it 8th of 11 brands measured in DIGITAL PAYMENTS. Its Brand Trust index reads 5.67 and Brand Desire 5.28. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 3.37 | — | 1.71 |
| Jun ’25 | 1.33 | — | 0.67 |
| Sep ’25 | — | 5.19 | 3.16 |
| Oct ’25 | 21.41 | 32.31 | 29.40 |
| Nov ’25 | 2.42 | 0.80 | 1.52 |
| Dec ’25 | — | 1.68 | 1.03 |
| Apr ’26 | 3.99 | — | 2.01 |
| May ’26 | 1.40 | 3.48 | 2.83 |
| Jun ’26 | 4.18 | 7.43 | 7.51 |
| Jul ’26 | 20.66 | 21.32 | 24.14 |
| Aug ’26 | 13.60 | 17.33 | 17.45 |
| Sep ’26 | 5.67 | 5.28 | 7.57 |