DIGITAL PAYMENTS
BHIM — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 8th of 11 in DIGITAL PAYMENTS
Buying Intent
8
8th in category
Brand Trust
4
index value
Brand Desire
7
index value
As of Jun ’26, BHIM records a Buying Intent index of 8, placing it 8th of 11 brands measured in DIGITAL PAYMENTS. Its Brand Trust index reads 4 and Brand Desire 7. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 3 | — | 2 |
| Jun ’25 | 1 | — | 1 |
| Sep ’25 | — | 5 | 3 |
| Oct ’25 | 21 | 32 | 29 |
| Nov ’25 | 2 | 1 | 2 |
| Dec ’25 | — | 2 | 1 |
| Apr ’26 | 4 | — | 2 |
| May ’26 | 1 | 4 | 3 |
| Jun ’26 | 4 | 7 | 8 |