DIGITAL PAYMENTS
BHIM — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 5th of 11 in DIGITAL PAYMENTS
Buying Intent
17
5th in category
Brand Trust
14
index value
Brand Desire
17
index value
As of Aug ’26, BHIM records a Buying Intent index of 17, placing it 5th of 11 brands measured in DIGITAL PAYMENTS. Its Brand Trust index reads 14 and Brand Desire 17. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 3 | — | 2 |
| Jun ’25 | 1 | — | 1 |
| Sep ’25 | — | 5 | 3 |
| Oct ’25 | 21 | 32 | 29 |
| Nov ’25 | 2 | 1 | 2 |
| Dec ’25 | — | 2 | 1 |
| Apr ’26 | 4 | — | 2 |
| May ’26 | 1 | 4 | 3 |
| Jun ’26 | 4 | 7 | 8 |
| Jul ’26 | 21 | 21 | 24 |
| Aug ’26 | 14 | 17 | 17 |