DIGITAL PAYMENTS
AMAZON PAY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 10th of 11 in DIGITAL PAYMENTS
Buying Intent
2
10th in category
Brand Trust
2
index value
Brand Desire
2
index value
As of Jun ’26, AMAZON PAY records a Buying Intent index of 2, placing it 10th of 11 brands measured in DIGITAL PAYMENTS. Its Brand Trust index reads 2 and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
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| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’26 | 2 | 2 | 2 |