DIGITAL PAYMENTS
AMAZON PAY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 11th of 11 in DIGITAL PAYMENTS
Buying Intent
0.52
11th in category
Brand Trust
—
index value
Brand Desire
0.84
index value
As of Sep ’26, AMAZON PAY records a Buying Intent index of 0.52, placing it 11th of 11 brands measured in DIGITAL PAYMENTS. Its Brand Trust index reads — and Brand Desire 0.84. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’26 | 2.13 | 1.76 | 2.16 |
| Jul ’26 | 5.26 | 3.13 | 5.65 |
| Aug ’26 | 1.97 | 6.84 | 5.90 |
| Sep ’26 | — | 0.84 | 0.52 |