DIGITAL PAYMENTS
AMAZON PAY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 8th of 11 in DIGITAL PAYMENTS
Buying Intent
6
8th in category
Brand Trust
2
index value
Brand Desire
7
index value
As of Aug ’26, AMAZON PAY records a Buying Intent index of 6, placing it 8th of 11 brands measured in DIGITAL PAYMENTS. Its Brand Trust index reads 2 and Brand Desire 7. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’26 | 2 | 2 | 2 |
| Jul ’26 | 1 | — | 1 |
| Aug ’26 | 2 | 7 | 6 |