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MATTRESSES — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 4 brands measured
As of Sep ’26, SLEEPWELL leads MATTRESSES on Buying Intent among 4 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | SLEEPWELL | 173.74 | 164.02 | 188.44 |
| 2 | KURLON | 3.06 | — | 1.55 |
| 3 | TEMPUR-PEDIC | — | 2.11 | 1.29 |
| 4 | WAKEFIT | 1.28 | — | 0.64 |