MATTRESSES
SLEEPWELL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 4 in MATTRESSES
Buying Intent
188.44
1st in category
Brand Trust
173.74
index value
Brand Desire
164.02
index value
As of Sep ’26, SLEEPWELL records a Buying Intent index of 188.44, placing it 1st of 4 brands measured in MATTRESSES. Its Brand Trust index reads 173.74 and Brand Desire 164.02. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 82.76 | 24.66 | 59.95 |
| Nov ’25 | 100.30 | 54.47 | 82.86 |
| Dec ’25 | 6.51 | 16.60 | 19.54 |
| Jan ’26 | 17.70 | 14.45 | 29.75 |
| Feb ’26 | 23.36 | 40.99 | 33.04 |
| Mar ’26 | 28.77 | 16.11 | 46.95 |
| Apr ’26 | 114.91 | 38.84 | 84.06 |
| May ’26 | 159.84 | 14.69 | 91.52 |
| Jun ’26 | 161.10 | 170.92 | 186.57 |
| Jul ’26 | 95.41 | 73.77 | 96.22 |
| Aug ’26 | 124.86 | 87.68 | 114.84 |
| Sep ’26 | 173.74 | 164.02 | 188.44 |