MATTRESSES
SLEEPWELL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 5 in MATTRESSES
Buying Intent
114
1st in category
Brand Trust
124
index value
Brand Desire
87
index value
As of Aug ’26, SLEEPWELL records a Buying Intent index of 114, placing it 1st of 5 brands measured in MATTRESSES. Its Brand Trust index reads 124 and Brand Desire 87. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 46 | 36 | 45 |
| Oct ’25 | 83 | 25 | 60 |
| Nov ’25 | 100 | 54 | 83 |
| Dec ’25 | 6 | 17 | 20 |
| Jan ’26 | 18 | 14 | 30 |
| Feb ’26 | 23 | 41 | 33 |
| Mar ’26 | 29 | 16 | 47 |
| Apr ’26 | 115 | 39 | 84 |
| May ’26 | 159 | 15 | 91 |
| Jun ’26 | 161 | 171 | 186 |
| Jul ’26 | 95 | 74 | 96 |
| Aug ’26 | 124 | 87 | 114 |