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MATTRESSES

KURLON — Buying Intent, Trust & Desire

India’s Buying Intent Index · Sep ’26 · 2nd of 4 in MATTRESSES

Buying Intent
1.55
2nd in category
Brand Trust
3.06
index value
Brand Desire
—
index value
As of Sep ’26, KURLON records a Buying Intent index of 1.55, placing it 2nd of 4 brands measured in MATTRESSES. Its Brand Trust index reads 3.06 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
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12-month trend

MonthTrustDesireBuying Intent
Jul ’25—1.550.94
Aug ’253.87—1.96
Sep ’253.714.094.37
Oct ’252.23—1.13
Jan ’264.03—2.04
Mar ’261.631.610.94
Apr ’263.991.752.70
May ’264.48—2.26
Jun ’261.07—0.54
Jul ’263.162.623.20
Aug ’263.69—1.87
Sep ’263.06—1.55

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