MATTRESSES
WAKEFIT — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 4th of 4 in MATTRESSES
Buying Intent
0.64
4th in category
Brand Trust
1.28
index value
Brand Desire
—
index value
As of Sep ’26, WAKEFIT records a Buying Intent index of 0.64, placing it 4th of 4 brands measured in MATTRESSES. Its Brand Trust index reads 1.28 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jan ’26 | — | 22.24 | 13.58 |
| Jun ’26 | 75.60 | — | 41.97 |
| Jul ’26 | — | 3.49 | 2.13 |
| Aug ’26 | — | 5.09 | 3.11 |
| Sep ’26 | 1.28 | — | 0.64 |