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TELEVISIONS — Brand Buying Intent in India

India’s Buying Intent Index · Sep ’26 · 23 brands measured

As of Sep ’26, SONY leads TELEVISIONS on Buying Intent among 23 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).

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TELEVISIONS leaderboard

#	Brand	Trust	Desire	Buying Intent
1	SONY	972.85	904.39	1045.97
2	LG	776.20	641.71	791.45
3	SAMSUNG	601.11	745.68	751.53
4	MI	544.04	270.56	448.19
5	ONIDA	321.58	145.41	260.22
6	VIDEOCON	164.16	135.19	167.57
7	PANASONIC	98.98	137.86	127.47
8	TOSHIBA	77.58	64.26	79.78
9	CROMA	99.62	33.85	70.32
10	PHILIPS	61.53	66.79	70.29
11	BPL	99.74	12.67	69.76
12	REDMI	45.15	56.46	57.67
13	ONE PLUS	68.21	5.91	39.65
14	TCL	32.97	31.29	37.27
15	SANSUI	28.06	15.17	33.49
16	HAIER	—	54.00	30.35
17	REALME	30.20	11.52	25.01
18	INFINIX	8.74	21.50	17.74
19	HITACHI	15.10	3.17	11.41
20	THOMSON	7.94	10.41	10.33
21	WHIRLPOOL	—	14.40	8.09
22	SHARP	10.21	2.31	7.28
23	ADSUN	4.08	—	2.06