TELEVISIONS
SONY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 23 in TELEVISIONS
Buying Intent
1045.97
1st in category
Brand Trust
972.85
index value
Brand Desire
904.39
index value
As of Sep ’26, SONY records a Buying Intent index of 1045.97, placing it 1st of 23 brands measured in TELEVISIONS. Its Brand Trust index reads 972.85 and Brand Desire 904.39. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 960.46 | 790.29 | 978.65 |
| Nov ’25 | 819.75 | 628.32 | 808.64 |
| Dec ’25 | 1056.35 | 544.37 | 881.17 |
| Jan ’26 | 910.90 | 929.42 | 1019.76 |
| Feb ’26 | 951.43 | 646.12 | 890.06 |
| Mar ’26 | 1404.03 | 611.83 | 1117.18 |
| Apr ’26 | 1027.86 | 731.95 | 981.83 |
| May ’26 | 1086.56 | 1039.11 | 1183.17 |
| Jun ’26 | 752.11 | 655.49 | 784.71 |
| Jul ’26 | 1061.85 | 824.93 | 1053.47 |
| Aug ’26 | 994.42 | 992.77 | 1110.55 |
| Sep ’26 | 972.85 | 904.39 | 1045.97 |