TELEVISIONS
SAMSUNG — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 23 in TELEVISIONS
Buying Intent
751.53
3rd in category
Brand Trust
601.11
index value
Brand Desire
745.68
index value
As of Sep ’26, SAMSUNG records a Buying Intent index of 751.53, placing it 3rd of 23 brands measured in TELEVISIONS. Its Brand Trust index reads 601.11 and Brand Desire 745.68. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 739.78 | 802.97 | 860.85 |
| Nov ’25 | 711.13 | 589.15 | 724.99 |
| Dec ’25 | 677.32 | 260.86 | 490.89 |
| Jan ’26 | 299.28 | 645.58 | 507.62 |
| Feb ’26 | 494.76 | 400.35 | 498.64 |
| Mar ’26 | 409.46 | 365.16 | 429.02 |
| Apr ’26 | 839.55 | 722.48 | 869.70 |
| May ’26 | 564.34 | 583.32 | 639.05 |
| Jun ’26 | 857.93 | 737.90 | 886.64 |
| Jul ’26 | 629.21 | 837.47 | 817.09 |
| Aug ’26 | 611.05 | 664.44 | 710.67 |
| Sep ’26 | 601.11 | 745.68 | 751.53 |