TELEVISIONS
MI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 4th of 30 in TELEVISIONS
Buying Intent
298
4th in category
Brand Trust
352
index value
Brand Desire
214
index value
As of Aug ’26, MI records a Buying Intent index of 298, placing it 4th of 30 brands measured in TELEVISIONS. Its Brand Trust index reads 352 and Brand Desire 214. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 404 | 149 | 312 |
| Oct ’25 | 513 | 182 | 383 |
| Nov ’25 | 536 | 280 | 450 |
| Dec ’25 | 437 | 726 | 647 |
| Jan ’26 | 227 | 182 | 227 |
| Feb ’26 | 421 | 430 | 473 |
| Mar ’26 | 365 | 420 | 433 |
| Apr ’26 | 126 | 172 | 166 |
| May ’26 | 807 | 340 | 621 |
| Jun ’26 | 184 | 263 | 248 |
| Jul ’26 | 381 | 142 | 290 |
| Aug ’26 | 352 | 214 | 298 |