TELEVISIONS
MI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 4th of 23 in TELEVISIONS
Buying Intent
448.19
4th in category
Brand Trust
544.04
index value
Brand Desire
270.56
index value
As of Sep ’26, MI records a Buying Intent index of 448.19, placing it 4th of 23 brands measured in TELEVISIONS. Its Brand Trust index reads 544.04 and Brand Desire 270.56. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 512.72 | 181.69 | 382.65 |
| Nov ’25 | 535.98 | 280.32 | 450.18 |
| Dec ’25 | 436.85 | 726.13 | 647.12 |
| Jan ’26 | 227.45 | 182.28 | 227.33 |
| Feb ’26 | 420.86 | 429.84 | 473.44 |
| Mar ’26 | 361.65 | 419.94 | 431.18 |
| Apr ’26 | 239.63 | 181.27 | 234.28 |
| May ’26 | 894.05 | 370.72 | 685.97 |
| Jun ’26 | 347.90 | 350.72 | 388.16 |
| Jul ’26 | 468.92 | 186.77 | 364.36 |
| Aug ’26 | 477.64 | 260.62 | 392.31 |
| Sep ’26 | 544.04 | 270.56 | 448.19 |