TELEVISIONS
MI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 4th of 28 in TELEVISIONS
Buying Intent
248
4th in category
Brand Trust
184
index value
Brand Desire
263
index value
As of Jun ’26, MI records a Buying Intent index of 248, placing it 4th of 28 brands measured in TELEVISIONS. Its Brand Trust index reads 184 and Brand Desire 263. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 220 | 177 | 220 |
| Aug ’25 | 168 | 199 | 202 |
| Sep ’25 | 404 | 149 | 312 |
| Oct ’25 | 513 | 182 | 383 |
| Nov ’25 | 536 | 280 | 450 |
| Dec ’25 | 437 | 726 | 647 |
| Jan ’26 | 227 | 182 | 227 |
| Feb ’26 | 421 | 430 | 473 |
| Mar ’26 | 365 | 420 | 433 |
| Apr ’26 | 126 | 172 | 166 |
| May ’26 | 807 | 340 | 621 |
| Jun ’26 | 184 | 263 | 248 |