TELEVISIONS
ONIDA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 5th of 23 in TELEVISIONS
Buying Intent
260.22
5th in category
Brand Trust
321.58
index value
Brand Desire
145.41
index value
As of Sep ’26, ONIDA records a Buying Intent index of 260.22, placing it 5th of 23 brands measured in TELEVISIONS. Its Brand Trust index reads 321.58 and Brand Desire 145.41. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 196.93 | 165.39 | 201.78 |
| Nov ’25 | 348.12 | 224.90 | 318.35 |
| Dec ’25 | 320.75 | 155.35 | 258.28 |
| Jan ’26 | 126.56 | 133.66 | 147.88 |
| Feb ’26 | 326.12 | 372.25 | 386.03 |
| Mar ’26 | 178.62 | 166.18 | 188.66 |
| Apr ’26 | 151.95 | 164.77 | 171.33 |
| May ’26 | 152.89 | 164.93 | 175.69 |
| Jun ’26 | 97.37 | 218.86 | 168.48 |
| Jul ’26 | 106.34 | 189.84 | 166.46 |
| Aug ’26 | 247.93 | 185.93 | 240.59 |
| Sep ’26 | 321.58 | 145.41 | 260.22 |