TELEVISIONS
TCL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 14th of 23 in TELEVISIONS
Buying Intent
37.27
14th in category
Brand Trust
32.97
index value
Brand Desire
31.29
index value
As of Sep ’26, TCL records a Buying Intent index of 37.27, placing it 14th of 23 brands measured in TELEVISIONS. Its Brand Trust index reads 32.97 and Brand Desire 31.29. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 88.05 | 5.11 | 51.87 |
| Oct ’25 | 46.34 | 102.21 | 82.71 |
| Nov ’25 | 2.37 | 102.25 | 50.59 |
| Dec ’25 | 10.16 | 5.04 | 8.21 |
| Jan ’26 | 5.04 | 15.47 | 13.24 |
| Feb ’26 | 21.14 | 7.92 | 15.50 |
| Apr ’26 | 66.77 | 52.06 | 67.64 |
| May ’26 | 39.14 | 22.09 | 32.77 |
| Jun ’26 | 55.57 | 48.52 | 59.28 |
| Jul ’26 | 56.72 | 215.38 | 150.42 |
| Aug ’26 | 49.32 | 28.93 | 45.09 |
| Sep ’26 | 32.97 | 31.29 | 37.27 |