TELEVISIONS
ONE PLUS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 13th of 23 in TELEVISIONS
Buying Intent
39.65
13th in category
Brand Trust
68.21
index value
Brand Desire
5.91
index value
As of Sep ’26, ONE PLUS records a Buying Intent index of 39.65, placing it 13th of 23 brands measured in TELEVISIONS. Its Brand Trust index reads 68.21 and Brand Desire 5.91. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | — | 1.28 | 0.78 |
| Oct ’25 | 32.69 | 48.37 | 46.37 |
| Nov ’25 | 33.66 | 6.00 | 25.20 |
| Dec ’25 | 44.44 | — | 24.65 |
| Jan ’26 | 28.33 | — | 15.86 |
| Mar ’26 | 3.27 | 3.22 | 3.51 |
| Apr ’26 | — | 12.06 | 7.37 |
| May ’26 | 7.10 | 10.43 | 14.63 |
| Jun ’26 | 12.01 | 16.54 | 16.17 |
| Jul ’26 | 35.31 | 28.82 | 35.08 |
| Aug ’26 | 23.71 | 42.78 | 36.60 |
| Sep ’26 | 68.21 | 5.91 | 39.65 |