TELEVISIONS
BPL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 11th of 23 in TELEVISIONS
Buying Intent
69.76
11th in category
Brand Trust
99.74
index value
Brand Desire
12.67
index value
As of Sep ’26, BPL records a Buying Intent index of 69.76, placing it 11th of 23 brands measured in TELEVISIONS. Its Brand Trust index reads 99.74 and Brand Desire 12.67. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | 6.66 | 11.00 | 11.39 |
| Sep ’25 | 27.77 | 5.11 | 21.90 |
| Oct ’25 | 12.37 | 34.28 | 19.57 |
| Nov ’25 | 34.80 | 16.55 | 29.97 |
| Dec ’25 | 27.28 | 16.82 | 25.29 |
| Jan ’26 | — | 2.78 | 1.70 |
| Apr ’26 | 27.25 | 27.32 | 32.26 |
| May ’26 | 8.35 | 22.02 | 40.48 |
| Jun ’26 | 8.40 | 40.57 | 18.36 |
| Jul ’26 | 4.63 | 49.38 | 36.29 |
| Aug ’26 | 13.79 | 19.87 | 19.65 |
| Sep ’26 | 99.74 | 12.67 | 69.76 |