TELEVISIONS
BPL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 18th of 30 in TELEVISIONS
Buying Intent
20
18th in category
Brand Trust
14
index value
Brand Desire
20
index value
As of Aug ’26, BPL records a Buying Intent index of 20, placing it 18th of 30 brands measured in TELEVISIONS. Its Brand Trust index reads 14 and Brand Desire 20. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 1 | 10 | 7 |
| Jun ’25 | 7 | 11 | 11 |
| Sep ’25 | 28 | 5 | 22 |
| Oct ’25 | 12 | 34 | 20 |
| Nov ’25 | 35 | 16 | 30 |
| Dec ’25 | 27 | 17 | 25 |
| Jan ’26 | — | 3 | 2 |
| Apr ’26 | 27 | 27 | 32 |
| May ’26 | 8 | 22 | 40 |
| Jun ’26 | 12 | 41 | 38 |
| Jul ’26 | 5 | 49 | 36 |
| Aug ’26 | 14 | 20 | 20 |