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ACTIVEWEAR — Brand Buying Intent in India
India’s Buying Intent Index · Aug ’26 · 7 brands measured · category Trust 2
As of Aug ’26, NIKE leads ACTIVEWEAR on Buying Intent among 7 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | NIKE | 543 | 434 | 547 |
| 2 | ADIDAS | 397 | 330 | 406 |
| 3 | PUMA | 211 | 218 | 234 |
| 4 | REEBOK | 214 | 193 | 226 |
| 5 | DECATHLON | 72 | 51 | 69 |
| 6 | SKECHERS | — | 4 | 2 |
| 7 | FILA | 4 | — | 2 |