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ACTIVEWEAR — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 6 brands measured
As of Sep ’26, PUMA leads ACTIVEWEAR on Buying Intent among 6 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | PUMA | 130.84 | 34.11 | 86.75 |
| 2 | NIKE | 40.11 | 76.98 | 66.20 |
| 3 | ADIDAS | 53.81 | 33.65 | 48.65 |
| 4 | DECATHLON | 30.35 | 24.39 | 31.94 |
| 5 | FILA | 7.06 | 0.84 | 4.03 |
| 6 | FUAARK | 1.02 | — | 0.52 |