ACTIVEWEAR
NIKE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 7 in ACTIVEWEAR
Buying Intent
547
1st in category
Brand Trust
543
index value
Brand Desire
434
index value
As of Aug ’26, NIKE records a Buying Intent index of 547, placing it 1st of 7 brands measured in ACTIVEWEAR. Its Brand Trust index reads 543 and Brand Desire 434. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 150 | 96 | 137 |
| Oct ’25 | 174 | 85 | 145 |
| Nov ’25 | 83 | 140 | 119 |
| Dec ’25 | 89 | 76 | 90 |
| Jan ’26 | 105 | 99 | 113 |
| Feb ’26 | 58 | 121 | 103 |
| Mar ’26 | 582 | 506 | 604 |
| Apr ’26 | 1090 | 1124 | 1238 |
| May ’26 | 587 | 510 | 602 |
| Jun ’26 | 556 | 556 | 622 |
| Jul ’26 | 486 | 378 | 478 |
| Aug ’26 | 543 | 434 | 547 |