ACTIVEWEAR
NIKE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 6 in ACTIVEWEAR
Buying Intent
66.20
2nd in category
Brand Trust
40.11
index value
Brand Desire
76.98
index value
As of Sep ’26, NIKE records a Buying Intent index of 66.20, placing it 2nd of 6 brands measured in ACTIVEWEAR. Its Brand Trust index reads 40.11 and Brand Desire 76.98. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 174.20 | 84.73 | 144.68 |
| Nov ’25 | 83.07 | 139.45 | 119.18 |
| Dec ’25 | 89.07 | 75.74 | 89.84 |
| Jan ’26 | 104.70 | 98.97 | 113.29 |
| Feb ’26 | 57.46 | 120.99 | 102.59 |
| Mar ’26 | 80.38 | 103.68 | 100.41 |
| Apr ’26 | 286.64 | 414.78 | 387.89 |
| May ’26 | 93.76 | 107.93 | 112.08 |
| Jun ’26 | 161.69 | 216.89 | 206.46 |
| Jul ’26 | 108.97 | 76.12 | 102.77 |
| Aug ’26 | 122.27 | 134.03 | 135.36 |
| Sep ’26 | 40.11 | 76.98 | 66.20 |