ACTIVEWEAR
DECATHLON — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 5th of 7 in ACTIVEWEAR
Buying Intent
69
5th in category
Brand Trust
72
index value
Brand Desire
51
index value
As of Aug ’26, DECATHLON records a Buying Intent index of 69, placing it 5th of 7 brands measured in ACTIVEWEAR. Its Brand Trust index reads 72 and Brand Desire 51. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 17 | 64 | 46 |
| Oct ’25 | 138 | 38 | 92 |
| Nov ’25 | 108 | 92 | 112 |
| Dec ’25 | 132 | 58 | 104 |
| Jan ’26 | 87 | 157 | 130 |
| Feb ’26 | 141 | 165 | 184 |
| Mar ’26 | 76 | 80 | 82 |
| Apr ’26 | 11 | 49 | 30 |
| May ’26 | 76 | 133 | 110 |
| Jun ’26 | 36 | 24 | 33 |
| Jul ’26 | 49 | 14 | 35 |
| Aug ’26 | 72 | 51 | 69 |