ACTIVEWEAR
DECATHLON — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 4th of 6 in ACTIVEWEAR
Buying Intent
31.94
4th in category
Brand Trust
30.35
index value
Brand Desire
24.39
index value
As of Sep ’26, DECATHLON records a Buying Intent index of 31.94, placing it 4th of 6 brands measured in ACTIVEWEAR. Its Brand Trust index reads 30.35 and Brand Desire 24.39. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 137.54 | 38.52 | 91.68 |
| Nov ’25 | 108.54 | 91.91 | 111.67 |
| Dec ’25 | 131.72 | 57.61 | 103.97 |
| Jan ’26 | 87.07 | 157.41 | 130.33 |
| Feb ’26 | 141.12 | 164.61 | 184.41 |
| Mar ’26 | 76.33 | 79.71 | 81.73 |
| Apr ’26 | 10.56 | 48.66 | 30.09 |
| May ’26 | 74.29 | 133.34 | 109.04 |
| Jun ’26 | 36.01 | 23.65 | 33.10 |
| Jul ’26 | 52.53 | 15.48 | 37.32 |
| Aug ’26 | 72.68 | 51.52 | 69.64 |
| Sep ’26 | 30.35 | 24.39 | 31.94 |