ACTIVEWEAR
ADIDAS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 6 in ACTIVEWEAR
Buying Intent
48.65
3rd in category
Brand Trust
53.81
index value
Brand Desire
33.65
index value
As of Sep ’26, ADIDAS records a Buying Intent index of 48.65, placing it 3rd of 6 brands measured in ACTIVEWEAR. Its Brand Trust index reads 53.81 and Brand Desire 33.65. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 114.47 | 134.19 | 139.36 |
| Nov ’25 | 66.68 | 13.99 | 45.52 |
| Dec ’25 | 19.52 | 8.30 | 27.13 |
| Jan ’26 | 36.42 | 20.24 | 29.36 |
| Feb ’26 | 1.60 | 1.98 | 2.26 |
| Mar ’26 | — | 4.60 | 2.81 |
| Apr ’26 | 563.62 | 474.54 | 573.30 |
| May ’26 | 214.46 | 81.26 | 174.46 |
| Jun ’26 | 268.23 | 98.58 | 201.76 |
| Jul ’26 | 213.79 | 120.13 | 187.44 |
| Aug ’26 | 118.06 | 118.33 | 132.70 |
| Sep ’26 | 53.81 | 33.65 | 48.65 |