ACTIVEWEAR
ADIDAS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 2nd of 7 in ACTIVEWEAR
Buying Intent
340
2nd in category
Brand Trust
367
index value
Brand Desire
246
index value
As of Jun ’26, ADIDAS records a Buying Intent index of 340, placing it 2nd of 7 brands measured in ACTIVEWEAR. Its Brand Trust index reads 367 and Brand Desire 246. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 33 | 25 | 33 |
| Aug ’25 | 53 | 39 | 46 |
| Sep ’25 | 111 | 152 | 147 |
| Oct ’25 | 114 | 134 | 139 |
| Nov ’25 | 67 | 14 | 46 |
| Dec ’25 | 20 | 8 | 27 |
| Jan ’26 | 36 | 20 | 29 |
| Feb ’26 | 2 | 2 | 2 |
| Mar ’26 | 551 | 133 | 367 |
| Apr ’26 | 893 | 686 | 882 |
| May ’26 | 561 | 288 | 472 |
| Jun ’26 | 367 | 246 | 340 |