ACTIVEWEAR
PUMA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 3rd of 7 in ACTIVEWEAR
Buying Intent
234
3rd in category
Brand Trust
211
index value
Brand Desire
218
index value
As of Aug ’26, PUMA records a Buying Intent index of 234, placing it 3rd of 7 brands measured in ACTIVEWEAR. Its Brand Trust index reads 211 and Brand Desire 218. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 12 | 17 | 28 |
| Oct ’25 | 12 | 13 | 14 |
| Nov ’25 | 18 | 59 | 44 |
| Dec ’25 | 50 | 12 | 31 |
| Jan ’26 | 46 | 53 | 51 |
| Feb ’26 | 52 | 14 | 33 |
| Mar ’26 | 402 | 408 | 451 |
| Apr ’26 | 622 | 635 | 702 |
| May ’26 | 516 | 291 | 448 |
| Jun ’26 | 209 | 290 | 281 |
| Jul ’26 | 338 | 204 | 301 |
| Aug ’26 | 211 | 218 | 234 |