ACTIVEWEAR
PUMA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 3rd of 7 in ACTIVEWEAR
Buying Intent
281
3rd in category
Brand Trust
209
index value
Brand Desire
290
index value
As of Jun ’26, PUMA records a Buying Intent index of 281, placing it 3rd of 7 brands measured in ACTIVEWEAR. Its Brand Trust index reads 209 and Brand Desire 290. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 42 | 34 | 43 |
| Aug ’25 | 19 | 21 | 21 |
| Sep ’25 | 12 | 17 | 28 |
| Oct ’25 | 12 | 13 | 14 |
| Nov ’25 | 18 | 59 | 44 |
| Dec ’25 | 50 | 12 | 31 |
| Jan ’26 | 46 | 53 | 51 |
| Feb ’26 | 52 | 14 | 33 |
| Mar ’26 | 402 | 408 | 451 |
| Apr ’26 | 622 | 635 | 702 |
| May ’26 | 516 | 291 | 448 |
| Jun ’26 | 209 | 290 | 281 |