ACTIVEWEAR
PUMA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 6 in ACTIVEWEAR
Buying Intent
86.75
1st in category
Brand Trust
130.84
index value
Brand Desire
34.11
index value
As of Sep ’26, PUMA records a Buying Intent index of 86.75, placing it 1st of 6 brands measured in ACTIVEWEAR. Its Brand Trust index reads 130.84 and Brand Desire 34.11. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 12.07 | 13.07 | 13.74 |
| Nov ’25 | 17.98 | 59.22 | 44.10 |
| Dec ’25 | 50.50 | 12.22 | 30.75 |
| Jan ’26 | 46.24 | 52.77 | 50.97 |
| Feb ’26 | 51.77 | 14.08 | 33.42 |
| Mar ’26 | 87.36 | 86.01 | 94.44 |
| Apr ’26 | 68.09 | 81.87 | 83.79 |
| May ’26 | 232.48 | 103.69 | 184.60 |
| Jun ’26 | 26.85 | 120.30 | 82.77 |
| Jul ’26 | 119.76 | 64.50 | 103.04 |
| Aug ’26 | 132.15 | 88.79 | 122.03 |
| Sep ’26 | 130.84 | 34.11 | 86.75 |