ACTIVEWEAR
FILA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 5th of 6 in ACTIVEWEAR
Buying Intent
4.03
5th in category
Brand Trust
7.06
index value
Brand Desire
0.84
index value
As of Sep ’26, FILA records a Buying Intent index of 4.03, placing it 5th of 6 brands measured in ACTIVEWEAR. Its Brand Trust index reads 7.06 and Brand Desire 0.84. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | — | 2.40 | 1.47 |
| Jun ’25 | 3.99 | 4.41 | 4.73 |
| Sep ’25 | 1.86 | 1.28 | 0.84 |
| Oct ’25 | 1.86 | 10.26 | 6.98 |
| Nov ’25 | 13.48 | 6.00 | 15.38 |
| Dec ’25 | 3.25 | 5.04 | 4.35 |
| May ’26 | — | 3.48 | 2.12 |
| Jun ’26 | 2.67 | 2.60 | 3.95 |
| Jul ’26 | 3.16 | 5.96 | 5.38 |
| Aug ’26 | 3.69 | — | 1.87 |
| Sep ’26 | 7.06 | 0.84 | 4.03 |