ACTIVEWEAR
FILA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 7th of 7 in ACTIVEWEAR
Buying Intent
2
7th in category
Brand Trust
4
index value
Brand Desire
—
index value
As of Aug ’26, FILA records a Buying Intent index of 2, placing it 7th of 7 brands measured in ACTIVEWEAR. Its Brand Trust index reads 4 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | — | 2 | 2 |
| Jun ’25 | 4 | 4 | 5 |
| Sep ’25 | 2 | 1 | 1 |
| Oct ’25 | 2 | 10 | 7 |
| Nov ’25 | 14 | 6 | 15 |
| Dec ’25 | 3 | 5 | 4 |
| Apr ’26 | — | 1 | 1 |
| May ’26 | — | 4 | 2 |
| Jun ’26 | 3 | 3 | 4 |
| Jul ’26 | 3 | 6 | 5 |
| Aug ’26 | 4 | — | 2 |