Category leaderboard
HINDI NEWS — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 4 brands measured
As of Sep ’26, ZEE NEWS leads HINDI NEWS on Buying Intent among 4 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
Open the live dashboard →How the Index worksHINDI NEWS leaderboard
| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | ZEE NEWS | 22.03 | 21.55 | 23.70 |
| 2 | ABP NEWS | 23.00 | 16.81 | 22.60 |
| 3 | AAJ TAK | 21.12 | 13.00 | 19.07 |
| 4 | INDIA TV | 1.28 | — | 0.64 |