HINDI NEWS
ZEE NEWS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 6 in HINDI NEWS
Buying Intent
33
2nd in category
Brand Trust
21
index value
Brand Desire
40
index value
As of Aug ’26, ZEE NEWS records a Buying Intent index of 33, placing it 2nd of 6 brands measured in HINDI NEWS. Its Brand Trust index reads 21 and Brand Desire 40. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 54 | 43 | 54 |
| Oct ’25 | 44 | 49 | 52 |
| Nov ’25 | 135 | 80 | 118 |
| Dec ’25 | 150 | 107 | 145 |
| Jan ’26 | 223 | 160 | 212 |
| Feb ’26 | 97 | 103 | 110 |
| Mar ’26 | 143 | 155 | 167 |
| Apr ’26 | 97 | 116 | 120 |
| May ’26 | 112 | 119 | 129 |
| Jun ’26 | 23 | 57 | 44 |
| Jul ’26 | 26 | 9 | 20 |
| Aug ’26 | 21 | 40 | 33 |