HINDI NEWS
ZEE NEWS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 4 in HINDI NEWS
Buying Intent
23.70
1st in category
Brand Trust
22.03
index value
Brand Desire
21.55
index value
As of Sep ’26, ZEE NEWS records a Buying Intent index of 23.70, placing it 1st of 4 brands measured in HINDI NEWS. Its Brand Trust index reads 22.03 and Brand Desire 21.55. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 44.29 | 48.69 | 51.98 |
| Nov ’25 | 135.44 | 80.20 | 117.91 |
| Dec ’25 | 149.96 | 107.01 | 144.80 |
| Jan ’26 | 223.01 | 159.80 | 212.54 |
| Feb ’26 | 97.21 | 103.03 | 109.62 |
| Mar ’26 | 142.95 | 155.11 | 167.48 |
| Apr ’26 | 97.04 | 115.39 | 119.81 |
| May ’26 | 111.90 | 119.09 | 129.35 |
| Jun ’26 | 22.80 | 40.32 | 34.69 |
| Jul ’26 | 26.07 | 9.46 | 19.64 |
| Aug ’26 | 21.09 | 40.58 | 33.38 |
| Sep ’26 | 22.03 | 21.55 | 23.70 |