HINDI NEWS
AAJ TAK — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 6 in HINDI NEWS
Buying Intent
62
1st in category
Brand Trust
38
index value
Brand Desire
72
index value
As of Aug ’26, AAJ TAK records a Buying Intent index of 62, placing it 1st of 6 brands measured in HINDI NEWS. Its Brand Trust index reads 38 and Brand Desire 72. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | — | 12 | 8 |
| Oct ’25 | 136 | 111 | 137 |
| Nov ’25 | 34 | 106 | 69 |
| Dec ’25 | 25 | 3 | 16 |
| Jan ’26 | 7 | 13 | 13 |
| Feb ’26 | — | 5 | 3 |
| Mar ’26 | 97 | 66 | 88 |
| Apr ’26 | 126 | 46 | 88 |
| May ’26 | 102 | 146 | 140 |
| Jun ’26 | 122 | 69 | 104 |
| Jul ’26 | 49 | 71 | 64 |
| Aug ’26 | 38 | 72 | 62 |