HINDI NEWS
AAJ TAK — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 4 in HINDI NEWS
Buying Intent
19.07
3rd in category
Brand Trust
21.12
index value
Brand Desire
13.00
index value
As of Sep ’26, AAJ TAK records a Buying Intent index of 19.07, placing it 3rd of 4 brands measured in HINDI NEWS. Its Brand Trust index reads 21.12 and Brand Desire 13.00. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 135.76 | 110.90 | 136.70 |
| Nov ’25 | 34.32 | 106.47 | 69.03 |
| Dec ’25 | 25.35 | 3.36 | 16.07 |
| Jan ’26 | 6.71 | 12.94 | 12.76 |
| Feb ’26 | — | 4.96 | 3.03 |
| Mar ’26 | 97.03 | 66.14 | 87.82 |
| Apr ’26 | 126.04 | 45.92 | 88.29 |
| May ’26 | 102.46 | 145.85 | 140.06 |
| Jun ’26 | 121.99 | 69.12 | 104.43 |
| Jul ’26 | 47.66 | 70.76 | 63.47 |
| Aug ’26 | 38.63 | 71.79 | 62.46 |
| Sep ’26 | 21.12 | 13.00 | 19.07 |