HINDI NEWS
ABP NEWS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 3rd of 6 in HINDI NEWS
Buying Intent
28
3rd in category
Brand Trust
21
index value
Brand Desire
28
index value
As of Aug ’26, ABP NEWS records a Buying Intent index of 28, placing it 3rd of 6 brands measured in HINDI NEWS. Its Brand Trust index reads 21 and Brand Desire 28. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | — | 4 | 2 |
| Oct ’25 | 16 | 26 | 35 |
| Nov ’25 | 11 | 9 | 15 |
| Dec ’25 | — | 6 | 4 |
| Jan ’26 | 36 | 20 | 31 |
| Feb ’26 | 6 | 14 | 14 |
| Mar ’26 | 51 | 176 | 129 |
| Apr ’26 | 54 | 26 | 45 |
| May ’26 | 26 | 25 | 28 |
| Jun ’26 | 24 | 60 | 46 |
| Jul ’26 | 8 | 7 | 8 |
| Aug ’26 | 21 | 28 | 28 |