HINDI NEWS
ABP NEWS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 4 in HINDI NEWS
Buying Intent
22.60
2nd in category
Brand Trust
23.00
index value
Brand Desire
16.81
index value
As of Sep ’26, ABP NEWS records a Buying Intent index of 22.60, placing it 2nd of 4 brands measured in HINDI NEWS. Its Brand Trust index reads 23.00 and Brand Desire 16.81. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 15.81 | 26.29 | 35.01 |
| Nov ’25 | 11.06 | 9.00 | 14.74 |
| Dec ’25 | — | 5.63 | 3.48 |
| Jan ’26 | 36.08 | 19.47 | 31.36 |
| Feb ’26 | 6.39 | 14.08 | 14.02 |
| Mar ’26 | 51.44 | 176.10 | 129.08 |
| Apr ’26 | 53.77 | 26.37 | 45.28 |
| May ’26 | 25.83 | 24.73 | 28.52 |
| Jun ’26 | 23.81 | 60.48 | 46.10 |
| Jul ’26 | 8.19 | 6.96 | 8.17 |
| Aug ’26 | 21.39 | 28.23 | 28.24 |
| Sep ’26 | 23.00 | 16.81 | 22.60 |