HINDI NEWS
INDIA TV — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 4th of 4 in HINDI NEWS
Buying Intent
0.64
4th in category
Brand Trust
1.28
index value
Brand Desire
—
index value
As of Sep ’26, INDIA TV records a Buying Intent index of 0.64, placing it 4th of 4 brands measured in HINDI NEWS. Its Brand Trust index reads 1.28 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 2.84 | 3.23 | 4.17 |
| Aug ’25 | 8.30 | 9.14 | 9.85 |
| Sep ’25 | 11.74 | 8.90 | 12.34 |
| Oct ’25 | 13.00 | 2.70 | 7.21 |
| Nov ’25 | 2.42 | 8.16 | 6.70 |
| Apr ’26 | 15.43 | 10.14 | 15.16 |
| May ’26 | 12.59 | 12.99 | 17.87 |
| Jun ’26 | 8.01 | 46.32 | 29.99 |
| Jul ’26 | — | 3.90 | 2.36 |
| Aug ’26 | — | 2.45 | 1.49 |
| Sep ’26 | 1.28 | — | 0.64 |