Category leaderboard

FURNITURE — Brand Buying Intent in India

India’s Buying Intent Index · Sep ’26 · 17 brands measured

As of Sep ’26, GODREJ INTERIO leads FURNITURE on Buying Intent among 17 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).

Open the live dashboard →How the Index works

FURNITURE leaderboard

#	Brand	Trust	Desire	Buying Intent
1	GODREJ INTERIO	339.31	369.25	394.33
2	IKEA	316.95	232.23	301.39
3	PEPPERFRY	222.42	15.31	132.38
4	URBAN LADDER	75.07	58.22	75.72
5	WAKEFIT	1.28	34.74	22.25
6	DURIAN	28.52	9.16	20.67
7	USHA SHRIRAM	33.17	1.06	18.72
8	ZUARI FURNITURE	6.55	5.91	9.79
9	DAMRO	5.10	8.76	8.21
10	WOODEN STREET	3.83	3.09	4.18
11	RAJ & RAJ	3.83	2.31	3.58
12	HOME TOWN	2.55	3.17	3.22
13	STANLEY	2.55	1.06	1.93
14	HOMELAND	—	2.53	1.55
15	FEATHERLITE	—	2.11	1.29
16	ASHLEY	1.02	—	0.52
17	THE SLEEP COMPANY	—	0.84	0.52