FURNITURE
DURIAN — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 17 in FURNITURE
Buying Intent
42
2nd in category
Brand Trust
33
index value
Brand Desire
41
index value
As of Aug ’26, DURIAN records a Buying Intent index of 42, placing it 2nd of 17 brands measured in FURNITURE. Its Brand Trust index reads 33 and Brand Desire 41. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 24 | 21 | 23 |
| Oct ’25 | 46 | 32 | 43 |
| Nov ’25 | 26 | 47 | 42 |
| Dec ’25 | 24 | 28 | 31 |
| Jan ’26 | 12 | 20 | 31 |
| Feb ’26 | 3 | — | 2 |
| Mar ’26 | — | 4 | 3 |
| Apr ’26 | 36 | 48 | 47 |
| May ’26 | 21 | 34 | 30 |
| Jun ’26 | 27 | 19 | 26 |
| Jul ’26 | 18 | 25 | 32 |
| Aug ’26 | 33 | 41 | 42 |