FURNITURE
DURIAN — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 6th of 17 in FURNITURE
Buying Intent
20.67
6th in category
Brand Trust
28.52
index value
Brand Desire
9.16
index value
As of Sep ’26, DURIAN records a Buying Intent index of 20.67, placing it 6th of 17 brands measured in FURNITURE. Its Brand Trust index reads 28.52 and Brand Desire 9.16. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 46.44 | 32.31 | 43.23 |
| Nov ’25 | 26.35 | 46.71 | 41.75 |
| Dec ’25 | 23.47 | 28.51 | 31.12 |
| Jan ’26 | 12.10 | 20.24 | 31.01 |
| Feb ’26 | 3.19 | — | 1.61 |
| Mar ’26 | — | 4.47 | 2.73 |
| Apr ’26 | 35.48 | 47.84 | 46.89 |
| May ’26 | 20.65 | 25.77 | 25.79 |
| Jun ’26 | 27.19 | 19.01 | 25.79 |
| Jul ’26 | 18.42 | 25.12 | 31.95 |
| Aug ’26 | 32.70 | 41.14 | 41.77 |
| Sep ’26 | 28.52 | 9.16 | 20.67 |